Dear Nashville network marketers and direct sales reps
I am writing you today because I think someone should, so why not it be me.
I would like to start by saying that this letter is not mean’t to bash the industry or to call it a pyramid scheme. To those educated on the topic, they know that the concept of direct sales or networking does work for those that work the business. Also, if it were a pyramid scheme, it would be shut down quickly.
One more thing before I begin. I AM a network marketer myself. A very successful one at that. I am a Nashville SendOutCards distributor who was able to pay cash for one of my dream cars in just 70 days. I am not saying this to brag but to say that I am on your side.
In saying that, there is something we need to have a talk about.
Recently, I was asked to speak somewhere around Nashville. I came early to setup my camera when a nice gentleman came up to me and started telling me about his business. He was super excited about it, like he just found the fountain of youth or something. He went on to tell me how great his product was…etc etc.
He didn’t stop there. My friend who came with me to run the camera was lucky enough to sit through something similar with this same gentleman.
Before you think this was just a one off situation with a newbie Nashville networker, I am not the only one that is having experiences like this. Here is a recent facebook status update from a successful Nashpreneur.
And lastly, not to beat a dead horse, but I conducted a survey with Nashpreneurs because I was looking to gather information on starting a new networking group. There were comments about “too many mlmers” showing up.
Now, I know there are haters. I get that. However, I think the haters are growing because of the way local networkers conduct themselves at local events.
Let me ask you this.
When was the last time your insurance agent came up to you and said in a SUPER EXCITED voice, “John, you have GOT to see this! It is a ground floor insurance opportunity“.
How about your local real estate agent saying, “We are in pre launch with this house so you have got to lock in your spot right now if you want this house!“.
The fact is, nobody really talks like except for networkers and direct sales reps.
I am not knocking the excitement about your new opportunity or even loving what you do. All I am saying is don’t throw up on people when you are out and about at networking events or meeting prospects on your own.
You remember that guy I told you about earlier? Well, most people are polite and don’t want to rock the boat so they won’t even let that guy know that what he is doing is not cool. That’s just how people are.
They won’t say anything but their lack of action to send this person a referral or join their business will speak volumes.
You might want to ponder this for a second because the same thing might be happening to you.
How To Set Yourself Apart From Every Other Nashville Networker
What I would like to do now is give you some tips that have helped me build my successful network marketing business without being “that guy” with my friends and colleagues.
1. No hype: Don’t use any of the words that you have seen mentioned in this post or on the above picture of my friends facebook status. It turns people away and nobody believes you anyway.
2. No throwing up: The very first time you meet someone, don’t tell them about how your founder trekked through the Amazon to find a rare tree that produces this antibiotic which makes your skin look like a million bucks. It would be like the local printer going into detail on the thickness and quality of the paper he prints his postcards on. Nobody gives a crap on the first meeting. They just want to get to know YOU.
3. Ask questions: Instead of telling them all about what you have, ask them questions and see what they are currently using or looking for when it comes to whatever it is you are selling.
4. Learn to market better: In a video I just released, I talk about not being desperate to close more customers. If you will take the time to develop your marketing skills, you can then learn how to generate 10-20 really good leads per month and sign up 1-4 people PER MONTH into your business. That’s what I do in my own business. The greatest skill you can learn is marketing.
5. Put them in a follow up system: One of my best distributors is a retired teacher that waited three months before joining with me a few years ago. I had her in my follow up system and now it has paid off very well. Start putting people into a system and when they are ready, they will contact you.
In closing, I hope you understand that I wrote this letter to help you. I want you to succeed. I am willing to tell you the truth as well since most people won’t.
I would love to know your thoughts so please comment below AND share this with your downline. They need it.